Connecting Consumer Interactions Across an Enterprise Through Clinically Informed Customer Relationship Management (CRM) Technology
Customer relationship management (CRM) technology is making its way into healthcare, serving as a key tool for healthcare organizations to create more meaningful interactions with patients and consumers. ChristianaCare has found success in implementing an enterprisewide CRM strategy helping the organization communicate to its population and help close gaps in care.
- –Discover ChristianaCare’s strategy in implementing an enterprisewide CRM system
- -Identify the healthcare organization’s use cases for a clinically informed CRM solution
- -Explore ChristianaCare’s success in leveraging clinically informed CRM technology to help close gaps in care within its population
Drew Fennell, Chief Communications and Experience Officer, ChristianaCare
Rhae Burt, Senior Manager, Product Market Management, Cerner