Re-imagining Consumer Web Presence: Baylor Scott & White Health Case Study
Progressive health systems are striving to offer an Amazon- and Google-like search experience to help patients easily navigate and book in-network services. Savvy CIOs must support their digital marketing teams with technology that leverages providers, locations and networks as assets to win market share. This presentation will highlight how Baylor Scott & White Health successfully executed a digital strategy of creating a best-in-class consumer search and booking experience that mimics other industries in consolidation, simplicity, guidance, choice and conversion.
Start Date: 01/23/2020
Event Type: Archived , College LIVE
Aasim Saeed MD, MPA, VP of Digital Health, Baylor Scott & White Health