Gauging CIOs’ Opinions with Online Member Surveys
By Arika Lycan, CHIME Foundation Specialist
Surveys are a useful resource for organizations looking for feedback and data on various HIT-related topics or interests. CHIME Foundation members have the valuable opportunity to implement CIO Member Surveys through CHIME. Standard and Premier tier members have a survey opportunity included in their benefits packages; Associate and Affiliate members can purchase an a-la-carte survey.
Your online survey will go live on the first of a month and run through the end of that same month. The survey is sent out to all current CHIME CIO members several times using both direct email and HTML email promotions. The electronic survey is hosted on the CHIME website for a total of 30 days.
Upon completion of the survey (30 days), the collected raw data will be distributed to your contact in an Excel and PDF format, so that the results can be easily sorted and summarized to your firm’s specifications.
Survey Best Practices
To gain the most insight from your survey, follow an efficient, focused process. When information can be interpreted directly and without bias, a survey can be considered a success, and meaningful inferences can be made. Often, the simplest way to choose a survey topic is to ask yourself what topic you would like to know more about.
- Less Questions = More Responses
Total number of online survey questions must be 10 questions or less. When drafting your questionnaire make a mental distinction between what is essential to know, what would be useful to know, and what would be unnecessary. Retain the former, keep the useful to a minimum and discard the rest.
- Keep It Simple
Multiple choice questions are easier for respondents to comprehend; there is a clearer understanding of the purpose of the question with a limited set of choices where one answer is right for them. Open-ended questions reduce the attention the respondents give to answers.
- Keep the Personal Info Minimal and at the End
CHIME discourages Foundation firms from asking personal information on surveys. If you choose to solicit this information, a Harvard Business Review article on formatting of surveys suggests that demographic information (i.e., name) should be asked at the end of a survey and made optional, that way the participant has already answered the questions and is more likely to submit the survey regardless of whether they put in the demographic data or not.
Submitting Your Survey Proposal
The CHIME Foundation Resources area of chimecentral.org has much more information on survey tips. When you’re ready to schedule your survey, you can find the submission form here. In order to complete the form, you’ll need to have the following information ready:
- Title of Survey
- Introduction to Survey
- A simple, brief sentence in the form of a question that encompasses the nature of this survey to pose to respondents
- Survey questions to upload
Survey Results and Sharing/Publishing
The survey results, including raw data collected from the survey, may only be used by the Foundation firm and may not be published or otherwise made public without CHIME’s prior written consent, which may be withheld in CHIME’s sole discretion. Without limiting the foregoing, under no circumstances may Foundation firm use the name, tradename or logo of CHIME or any of its affiliates in connection with the survey results, including for purposes of a direct or indirect endorsement of its products or services. Foundation firm’s use of the online survey tool constitutes its acceptance of these use restrictions.