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Engagement Strategies at CHIME21 – A Conversation

March 29th at 1:00 p.m. ET
Barb Sivek, COO of CHIME Foundation, and Ajay Kapare, Chief Strategy & Marketing Officer at ELLKAY & CHIME board member, engage in conversation. Ajay shares insights from ELLKAY’s CHIME20 experience, & thoughts on making the most of your event experience at CHIME21 Spring Forum.

View the Recording Here (password needed)
Passcode: 0FZ+aAmh


ENGAGEMENT TIPS- PRE-EVENT
  • Start now! The sooner you begin promotion, the better.
  • Let your clients and social media followers know that you’ll be participating in CHIME21!
  • Showcase your expertise on subject matters relevant to health IT and your organization’s offerings.

Social Media

  • Share podcasts on social media and use hashtags to highlight hot topics (ie: #cyber #telehealth #EHR).
  • Link to white papers written by your organization where you provide readers valuable data, insight or research. When you draft your social media content, pull out a quote or interesting fact/statistic that will pull the reader in to learn more.
  • Share blogs from your website that help demonstrate your knowledge/expertise in solving a health IT problem.
  • Remember, it’s all about the value you bring and the problems you solve; try to avoid a sales-type voice in your writing.

What platforms are best?

  • CHIME members engage mostly on Twitter, LinkedIn and MyCHIME – Digital Health Community. On these platforms, do not just share content, but engage by liking, commenting and retweeting content you find valuable. In the Digital Health Community, share content in communities that are related to the services and solutions your organization offers.
  • TIP: Regardless of what type of content you share, always invite people to learn more and meet you virtually at your CHIME21 Conference Suite. When possible, share the event logo to show your involvement, and remember to @CIOCHIME, and use #CHIMEFoundation and #CHIME21Spring at the end of your call to action.

Email

Consider sending a personalized email to clients OR a short list of potential clients, letting them know you are attending CHIME21 Spring Forum, and that you are excited to have a Conference Suite. Highlight some of the information you will have in your space, let them know of any incentives/contests/offerings you plan to have as well. Perhaps share why you think CHIME events deliver value. Make it easy for them to sign up by sending the registration link. Invite them to connect and network with you in the Lounge.

ENGAGEMENT TIPS- DURING THE EVENT
  • Create activities, contests, or incentives in your Conference Suite
    • Invite CHIME members by sharing the info in the lounge on the event platform
    • Also share the information on Twitter

TIP: Timing is everything! Share or post at the beginning of the day, one hour before, and five minutes before you want attendees at your Conference Suite.

  • Share in the lounge and on social media the content or presenters you found valuable during the forum and why. Consider posing a question in these spaces to drive engagement/conversation
  • Remember to @CIOCHME on social media and use #CHIME21SpringForum
ENGAGEMENT TIPS- AFTER THE EVENT

Post-Forum Analytics Report

Utilize the post-event analytics to connect with members that visited your Suite. Each firm will have access to a secure data portal using their event login credentials, which will lead you to a personalized analytics report including:

  • Conference Suite Visitors List
    • Includes: Email, Name, Title, Organization, Visit Length
  • Conference Suite Visitor Activity
  • Content Downloads/Views Activity
    • Includes: Email, Name, Title, Organization, Whether document was downloaded or not
  • Communications Activity: Mail, 1:1 Private Chat, Suite Group Chat, and vCard Activity

Other outreach suggestions:

  • Personally reach out to connections you made at the event and let them know how nice it was to connect with them.
  • Let them know what other CHIME events you will be attending, see if they will be going
  • Follow them on Twitter and LinkedIn if you don’t already
  • Consider writing a post or blog on LinkedIn about the event. Pose a question at the end to encourage engagement and tag new connections you made at the event.