Artera Trends in Patient Engagement Report

New Report

Get the latest insights on key trends shaping patient-provider communication and actionable recommendations to keep your patient engagement strategies ahead of the curve.

What You'll Learn

1,000+ Patients Surveyed

This report delivers timely, research-backed insights to help you craft patient engagement strategies that drive real business impact. Inside, you’ll learn:

• Why effective digital patient communication is no longer optional—and how it directly affects loyalty, outcomes and revenue
• What patients expect from healthcare communication today, and how those expectations are evolving
• How to leverage AI-powered engagement strategies to cut through the noise of spam and fraud, and connect with patients in meaningful, trusted ways

Trends in Patient Engagement Report

Key Findings

Patient Engagement Strategies Directly Impact Patient Loyalty

Nearly two-thirds of patients are willing to switch doctors based on poor customer experience (up from 59% in 2024)

• 63 %

Younger patients are significantly more likely to say they’d switch doctors because of their customer experience

• Younger Patients (17 - 54) - 73 %
• Older Patients (55+) - 51 %

Fraudulent and Spam Messaging Are on the Rise – Providers Need to Evolve Beyond Basic Texting to Foster Engagement and Strengthen Trust

• 71 % of patients report receiving more texts from unfamiliar numbers that appear to be scams
• 87 % are less likely to read messages from numbers they don’t immediately recognize*
• 72 % have missed important information since they didn’t recognize the number*

*Among those patients receiving more texts from unfamiliar numbers

89% of patients are more likely to engage if they receive a text from their provider from the same, recognizable 10-digit phone number

When a recognizable, 10-digit phone number is used, patients are more likely to:

• Make all appointments - 66 %
• Complete pre- and post-appointment instructions - 58 %
• Follow their care plan - 43 %
• Pay their bill on time - 41 %